“As a new-ish business owner, I was having difficulty 'owning' my role as the President of a small firm. I tended to use clothing, hair and colour to diminish my physical presence professionally, in the misguided attempt to let my work 'speak for itself.' To offset that, I would use personal situations to 'express' myself, and I would go a bit crazy with my appearance. As a result I often received non-verbal and verbal feedback that I was intimidating or 'intense'.”
Maria F., Business Owner
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